Eco hotel in Italy: Green Luxury Hotel Pfösl

Our Vision - Our Values

A clear strategy leads us to our goal

As an eco hotel in Italy, our goal is to offer you a stay that leaves nothing to be desired, while always keeping the integrity of people and nature in mind. At the same time, we hope to inspire our guests, employees, partners and the local community to implement changes in favour of a more sustainable lifestyle themselves.

Our values

Mindful

We consciously live lovingly because we represent our values and at the same time want to be a role model in giving and receiving.

Open

We are flexible, open to new ideas and have the courage to do things instead of just talking about them.

Luminous

We radiate pure happiness and inspire others to be more cheerful and optimistic too.

Naturally

We are down-to-earth, genuine, honest and uncomplicated because we value a life full of ease.

Pfösl's sustainability strategy

For us, sustainability means…

...setting out and starting with ourselves. That’s why we have implemented many small, but effective measures on this behalf in our own business. Our beautiful natural environment is just as close to our heart as the people that inhabit it – and we take this into account in all our decisions. The aim here is to combine ecological, social and economic goals within the company. This awareness and mindfulness towards resources, employees and guests has become an inner attitude at our nature hotel in Italy.

Our fields of action

We try to take responsibility together in 8 defined fields of action:

Regional cycles

We reconcile our commitment to top quality with strengthening regional cycles and caring for our environment and biodiversity. We focus on our own production, seasonality, cooperation with local producers, increasingly vegetarian cuisine, as well as fair and species-appropriate products.

Mobility

We encourage and make it easier for employees and guests to reach our hotel in a climate-friendly way and to move around without a car. We also strive to find the best and most efficient solutions in terms of the supply chain in order to continuously reduce our upstream emissions.

Water

We are aware of the growing scarcity of water and the careful use of this essential resource is a guiding principle in all our activities and decisions. We are committed to using internal wastewater recovery options and keeping the amount of water we use constant or even to reduce it.

Recycling

We pursue the goal of avoiding waste at the source and, guided by the principles of circular economy, we are constantly increasing the proportion of "waste" that we recycle/recover.

Energy

We want to make a concrete contribution to climate protection and have set ourselves the major goal of reducing our energy consumption and increasing our energy autonomy.

Workplace quality

We are a perfectly coordinated group of employees who create moments of happiness. Every employee is connected to the Pfösl philosophy, feels like a host themselves and helps shape our offer and overall concept with their passion. Together we ensure that everything runs smoothly in your holidays in nature.

Our efforts around sustainability

Our core values of respect towards nature, sustainability and regionality ensure a healthier lifestyle, vitality and even more joy in what we do.

Regional cycles

Pfösl’s natural cuisine

We attach great importance to high-quality, regional and seasonal products and are supported by farmers from the region, local producers and partners.

Naturabar

Our bar only serves drinks that contain no colourings or preservatives and thus offer all the more variety and enjoyment – delicious and unique. Cheers!

Local farmers and producers

We source natural products first-hand directly from the producers, with a close eye on careful handling during their production and processing.

Eggental taste local

This is a pilot project between the tourism and farming sectors that brings all that grows here in the Eggental Valley to the table, right here in the Eggental Valley. And we’re part of it!

Healthy cuisine

Our cuisine focuses on innovative, healthy and plant-based dishes, with a conscious, mindful selection of meat and fish, some of which is organic.

Pfösl’s permaculture

In our permaculture garden we grow an impressive selection of natural and tasty vegetables, cultivate old and sometimes forgotten plants, and nurture some very special rarities.

Energy

We want to make a concrete contribution to climate protection and have set ourselves the major goal of reducing our energy consumption and increasing our energy autonomy.

Natural heating

We obtain all the heat we need for our hot water, heating, pool and wellness facilities from a nearby wood processing firm with a biomass heating plant.

Green electricity

Anything that our own photovoltaic system cannot produce is provided as 100% green electricity through South Tyrolean hydropower.

Salt, not chlorine

We disinfect our pools with salt solution, which is not only better for the environment but also for the skin, eyes and mucous membranes.

Energy recovery

Our new compound cooling system makes use of heat recovery and environmentally friendly refrigerant, minimising water consumption and optimising energy and heat utilisation.

Building control

Our digital building control system allows us to view and adjust temperatures at any time, while immediately recognising and rectifying faults and anomalies.

Water-saving taps

Our water-saving taps not only mean water savings of up to 40%, but also reduce the energy needed for water treatment and the associated CO2 emissions.

Mobility

Guestpass Eggental

The smart Guestpass lets you use all public transport throughout South Tyrol completely car(e)free and without charge!

Mountain Pass Eggental

This pass offers unlimited access to 17 lifts for either 3 or 5 days in a 7-day period for hiking on the Schlern massif and the Rosengarten and Latemar ranges.

Car-free

Excellent rail connections to South Tyrol and transfer shuttles from the station to the hotel make for stress-free, environmentally friendly arrivals and departures. Try it!

Electric mobility

We encourage low-emission mobility: we have installed several charging stations for electric cars and are an official Tesla partner, including a charging service.

Recycling

We pursue the goal of avoiding waste at the source and, guided by the principles of circular economy, we are constantly increasing the proportion of "waste" that we recycle/recover.

Zero waste

The shampoos, body and hand washes that we place in the rooms are in solid form, require no packaging, are 100% natural and handmade in South Tyrol.

aquaenatura

The finest mountain spring water – still or sparkling – filtered and biologically purified, with every bottle sold contributing to a climate protection project with clean drinking water.

Reduce, reuse, recycle

The best rubbish is that which does not occur. Our overriding principle is to avoid waste; otherwise, it is recycled and correctly separated.

Recycling

Waste is carefully and meticulously separated throughout our establishment, then reintroduced into the recycling system.

Long-life

We pay close attention to environmental compatibility when purchasing new devices and consumables and we consciously choose higher-quality, long-life products.

Plastic-free

For many years now we have been avoiding plastic throughout our hotel whenever possible: from kitchen purchases to the shampoos, body and hand washes placed in the rooms.

Living space

At the Pfösl, beauty is understood as an aesthetic experience. We are inspired by nature, its cycles and our history when designing our structure as well as the interior and exterior areas.

Habitats

It is a delight to live the annual cycle in natural surroundings, finding that everything we need is in fact always there.

Natural decor

Nature both outside and inside: your host Eva uses the twigs, grasses, flowers and blossoms that she finds around the hotel for atmospheric decoration in the house, fresh or dried according to the season.

Maximum hygiene

We clean and disinfect all areas to the highest standards of hygiene daily, in line with the HACCP colour coding system.

GSTC

We have been awarded the world’s highest certification for sustainable tourism. Holidays in nature with a clear conscience!

South Tyrol sustainability label

We are awarded the highest level 3 of the South Tyrol sustainability label. This corresponds to the GSTC standard, which covers the areas of management, socio-economics, culture and ecology.

Sustainability Award

We are the winners of the fourth Sustainability Award in the “Sustainable Pioneers” category, presented at the Hotel 2022 trade fair in Bozen.

Culture and tradition

Our eco hotel in Italy sees itself as part of the local community, with which it shares values and creates connections. We enable our guests to access our tradition, culture and nature in a respectful way and to resonate with it.

The power of herbs

Over 50 medicinal and garden herbs and numerous flowers grow in host Brigitte’s flowerbeds around the hotel, and are used in the kitchen, in herbal workshops, in teas and for incense.

Fermenting

To ensure a wide selection of fruit and vegetables in the winter months, we ferment and preserve them once they are harvested.

Forest rye

For over five years now we have been growing our own “forest rye”, an old and forgotten grain variety that we use on bread-baking days at the Pfösl.

Busy bees

The beehives around the Pfösl not only offer a fine residence for these little creatures, but also make sure that the meadows and forests blossom in their magnificent colours.

Pfösl’s Tyrolean grey cattle

Four beautiful specimens of this endangered breed have lived on our farm since 2022, with plenty of space to roam throughout the year.

Our potatoes

Almost 1,000 kg of organic potatoes are grown on our own potato field, including old varieties such as Blaue Anneliese, Hermes and Désirée. Homegrown simply tastes better!

Naturally awarded

We have been committed to sustainability for many years.

At our nature hotel in Italy, sustainability has become an inner attitude, a way of life. We always try to be mindful of nature and all people. Over the years, we have also received various awards for our sustainability efforts. In May 2022, we obtained the GSTC certification, an international standard that aims to promote the development of sustainable tourism in all its aspects. It is recognised worldwide and enables hotels to demonstrate their commitment to sustainable tourism management in economic, social and environmental terms.

GSTC

We have been awarded the world’s highest certification for sustainable tourism. Holidays with a clear conscience!

South Tyrol sustainability label

We are awarded the highest level 3 of the South Tyrol sustainability label. This corresponds to the GSTC standard, which covers the areas of management, socio-economics, culture and ecology.

Wellness Aphrodite

We are the winners of the 2023 Wellness Aphrodite award in the “Overall concept” category, which in particular recognises our sustainability efforts.

Sustainability Award

We are the winners of the fourth Sustainability Award in the “Sustainable Pioneers” category, presented at the Hotel 2022 trade fair in Bozen.

Strong goal

Together with all Vitalpina Hotels Südtirol, we have committed to tracking our CO2 emissions, reducing them and compensating them through balancing measures.